Southern California lobster roll for $69, the “Hermès” of sandwiches

Broad Street Oyster Co., a popular seafood destination nestled in the heart of Malibu, has become a must-visit for seafood aficionados, particularly renowned for its “World Famous Lobster Roll.” This signature dish has drawn food lovers from around the globe for years, firmly establishing its place on the must-try list for anyone in the area. While the lobster roll is celebrated for its exquisite taste, some diners humorously refer to it as the “Hermès of sandwiches” due to its premium price.

As guests step inside the restaurant, they’re welcomed by a lively atmosphere, complete with colorful decor and upbeat music that perfectly embodies the sunny West Coast vibe. The menu is refreshingly straightforward, highlighting fresh ingredients, including lobster, oysters, sea urchin, tuna, crab, and shellfish, all prepared simply. The limited selection encourages diners to choose their favorites and focus on quality.

At the forefront of the menu, the lobster roll shines, offering two delightful options: butter or mayonnaise. The basic version starts at $25, but many choose to explore the “secret menu,” which allows for additions like caviar, sea urchin, and extra lobster meat—bringing the pre-tax total to an impressive $69.

“I’ve never tasted a sandwich this good,” said a Chinese tourist, relishing the flavors of his lobster roll. He praised the buttery toasted bread and tender lobster meat, complemented by melt-in-your-mouth sea urchin and creamy caviar, all enhanced with a sprinkle of chives. “The layers of flavor are incredible!” he chuckled, acknowledging the hefty price. “But I think you get what you pay for. Who knows? Maybe a $100 lobster roll would taste even better!”

Matthew, the restaurant manager, shared that the buttery lobster roll is their top-selling item, with lobster freshly sourced from Massachusetts and sea urchin arriving daily from Santa Barbara. “People are crazy about the lobster roll; we have tourists from all over the world returning each year just to have it,” he remarked.

Beyond the lobster roll, diners can also indulge in a popular oyster platter, featuring oysters hand-selected by the chef. The experience is made even better with convenient packaging, allowing guests to take their meals to the beach for a perfect coastal dining experience.