Shasta residents voted out an anti-establishment leader in favor of a business owner who attends the enormously popular yet controversial Bethel church
Dani Anguiano in ReddingMon 14 Oct 2024 09.00 EDTLast modified on Mon 14 Oct 2024 13.16 EDTShareThis is the third in a series of three stories on the run-up to the 2024 US presidential election in Shasta county, a region of 180,000 people in northern California that has emerged as a center of the election denial movement and hotbed for far-right politics. Read the first and second story.
For years, an extremist far-right movement has worked to transform one of California’s most conservative regions. Since gaining a majority on Shasta county’s governing body, they have managed to spark an exodus of government workers, attempted to do away with the voting system and fought the state over policies pertaining to Covid-19 and the second amendment.
Earlier this year, voters in the community of 180,000 – perhaps tired of Shasta’s national notoriety as a hotbed for extremist politics and election denialism – declared they had had enough. In a stunning rebuke, they voted out a far-right leader by an enormous margin, handing his seat to a political newcomer.
Matt Plummer, a Yale-educated former college football player who owns a corporate training business, pledged to provide an alternative to the “hostility and division” tearing Shasta apart. Supporters view Plummer, with his focus on issues such as crime, roads and homelessness, as someone who can help the community chart a path out of the upheaval.
But others are concerned about Plummer’s connection to another powerful and ultra-conservative force that has reshaped the region: Bethel church. The megachurch has more than 11,000 members, including Plummer, and a school of “supernatural ministry” that serves 2,000 students a year.
View image in fullscreenMatt Plummer. Photograph: Courtesy Cassandra PlummerBethel leaders once said that God wanted Donald Trump to have a second term and have claimed that Joe Biden won the 2020 election by “fraud”. Church members have become major players in local government – three of the five members on the city council in Redding, the county seat, attend Bethel. The city’s vice-mayor is a church elder.
The church is involved in nearly every part of Shasta county, and is a cornerstone of the local economy, said Doni Chamberlain, a longtime local journalist and chronicler of the area.
Shasta’s extreme political landscape has forced residents to choose between a toxic rightwing movement and a church that also has deeply conservative and extreme beliefs, she said.
“This is the bind we’re in,” she said. “Shasta county is in this weird extremist sandwich where we have the rightwing pushing for guns and splitting the state. And there is the other extreme side of the sandwich that is Bethel church. Then the middle where people are trying to figure out how to survive in this place.”
Before Shasta county garnered national attention for its fierce opposition to Covid-19 restrictions and efforts to institute a hand-count voting system favored by those who believe lies about election fraud, it was Bethel church that raised the region’s profile.
There are churches – of which Shasta county has plenty – and then there is Bethel, a behemoth institution without parallel in the area. First established in a private home in 1952, it now has more than 11,000 members – more than 10% of the population in the city of Redding – where the church is based.
Bethel’s transformation came under the direction of Bill Johnson, the son of a long-serving pastor who began leading the church with Beni, his wife, in 1996. The church has grown significantly, opening a school, a youth outreach program and Bethel Music, a record label that produces popular worship music and reported $18m in revenue in 2023. Justin Bieber is a fan and has filmed himself covering a song from a Bethel artist. Today several of Johnson’s children work as senior leaders in the church.
But it’s Bethel’s school of supernatural ministry, which has been called a “Christian Hogwarts”, that is often credited with its growth. The program was founded by Kris and Kathy Vallotton, the senior leaders of the church, and teaches students that they can perform miracles and heal through prayer. “Students will learn how to read, understand, and ‘do’ the Bible, how to practice His presence, to witness, heal the sick, prophesy, preach, pray, cast out demons and much more,” the school website states.
How an ultra-right majority in California’s far north picked a novice to run its electionsRead morePeople travel to Redding from around the world, more than 100 countries, to attend the vocational program. Students have been known to approach people in the city, particularly those in casts or with walkers, to offer prayers for healing. The focus on “supernatural power” is fundamental to the church, which in 2019 asked members to pray for the resurrection of a two-year-old girl.
Bethel has long believed in the power of healing people through prayer. Chamberlain joined the church as a child after her mother died and her siblings were adopted by a local couple who were members. When they learned that Chamberlain and her twin sister had a neurological disorder that caused involuntary movements, church elders came to treat their “demons” and the children were made to throw away their medications, Chamberlain recalled.
“When you have a bunch of adults circling around you and putting their hands on your heads and shaking you, it was pretty intimidating,” she said, adding that they coached her on how to speak in tongues.
“It’s like being waterboarded, you just give up and give in so they leave you alone. Then you’re in the club.”
Since its founding in 1998, Bethel’s supernatural school has brought thousands of people to Redding. They are a visible presence around the city, in its grocery stores and the hip cafes and bakeries operated by Bethel members. And as the church’s footprint has grown, so too has criticism of its role.
Supporters say the church has been a positive force in Redding and that it’s natural for a large institution to attract scrutiny but that members want to be a part of the community in which they live. They often point to local volunteer work or when the church donated money to fund police positions in Redding and began leasing the local auditorium when it appeared the city would have to close it down.
Bethel did not respond to multiple requests for comment.
View image in fullscreenThe exterior of a building on the campus of Bethel School of Supernatural Ministry in Redding, California, in 2020. Photograph: Luis Sinco/Los Angeles Times/Getty ImagesBut other Shasta county residents argue the church has changed the fabric of the community and worsened an existing housing shortage by drawing thousands of students to the area while driving up costs.
“If you look from the outside in, there seems to be positives. They’ve done good things, but I don’t feel like on balance what they’ve done is for the good of the community in general,” said Robert Sid, a Shasta county resident who supported Plummer. “Their Hogwarts supernatural ministry has really played into flooding the market and artificially pricing things that the regular Redding person can’t afford.”
Critics have expressed discomfort with church members who hold key positions in local government voting on proposals from Bethel to expand. Some residents have joined a Facebook group to identify businesses connected to the church.
“[The owners] tithe to the church. If you patronize a Bethel-affiliated business then now some of those profits are being tithed to the church. You’re kind of indirectly supporting the church by doing that,” said Rachel Strickland, who started the group. “People don’t want to do that.”
And for some in this deeply conservative region, where Republicans outnumber Democrats two to one, the church’s political ties have been cause for concern as well. Religious experts have described it as closely related to the New Apostolic Reformation, a movement built around the idea of modern-day prophets and apostles that aims to have Christians transform society and rule over key political and cultural institutions, referred to as the “Seven Mountain Mandate”.
Johnson co-authored a book, Invading Babylon: the 7 Mountain Mandate, which advises Christians to exert influence in seven core areas: church, family, education, government, media, arts and commerce.
Matthew D Taylor, a senior scholar at the Institute for Islamic, Christian and Jewish studies who has studied Bethel, argued that the church appears to be trying to implement the Seven Mountain Mandate in its community.
Extremist politics divided this conservative California community. What will it take to turn the tide?Read more“I think they very much intend to enact this bigger vision of Christian supremacy and Christian dominance in the Redding area. It doesn’t mean they are always overt about that,” said Taylor, the author of a book on the New Apostolic Reformation for which he interviewed Johnson.
Bethel leaders endorsed Donald Trump, and in 2021 one apologized for incorrectly prophesying that he would win a second term. The church has come out against efforts to restrict conversion therapy. In 2019, several figures associated with the church attended an Oval Office event with Trump to pray over the president. Bethel has sought to distance itself from January 6, however, Taylor said.
“They are trying to tone down public rhetoric and make themselves [seem] less extreme than they are but as far as I can tell they haven’t moderated their extremism. They are just trying to package it in a better way,” he argued.
The church has long emphasized that the beliefs of individual church members are not necessarily reflective of the church’s positions. Chamberlain, who left the church as a young adult, argues it is important to distinguish between the church leadership and its members.
“You have to separate the leaders of the church, the people who are millionaires and drive expensive cars, cars that cost as much as somebody might pay for a house. They have vacation homes and eat at The French Laundry,” Chamberlain said.
They live a life of the rich and famous, she added, while some Bethel members, and students, leave their homes abroad and live in extreme poverty to be close to the church.
Members point out that they are not a monolith.
Matt Plummer’s journey to Redding began the same way thousands of others have – with Bethel. He moved to the city in 2016 with his wife and daughters to attend the church, and remains a member, he said in an interview with the Guardian.
Plummer, who grew up in rural New Jersey where his first job was on a horse farm, was drawn to the region’s access to nature from hiking to swimming holes, he said, and the family has developed deep ties to the area.
He decided to run for the board of supervisors after working in several political campaigns and seeing the intense polarization and problems that have plagued Shasta county.
“We have tied basically for the highest suicide rate in the state. You have one of the highest rates of childhood trauma and one of the highest rates of kids being born with drug withdrawal effects,” he said. “This is a pretty cool community that has a lot to offer but at the same time if you look at all these dimensions of what makes a community thrive, we’re trailing.”
View image in fullscreenPatrick Jones, Shasta county supervisor, district four, helps a customer with a purchase at his business Jones’ Fort gun shop in Redding, California, on 7 January 2021. Photograph: Gary Coronado/Los Angeles Times/Getty ImagesHe had a tough race ahead of him seeking to unseat Patrick Jones, who previously served on the Redding city council and had been a supervisor for three years as well as a leader of the anti-establishment movement that has come to define local politics.
Jones, a gun store manager, led some of the county’s most controversial efforts, including attempting to upend the voting system and moving to allow people to carry firearms in public buildings in violation of state law. He also spread conspiracy theories, telling a conservative national news outlet: “Elections have been manipulated at the county level for decades.”
He once responded to a reporter’s query by telling them to “drop dead”.
While polarizing, Jones was well-known and had been in politics for years, Plummer said, and had the backing of a Connecticut magnate who has poured millions of dollars into local elections.
Plummer made up for that by making personal contact, and personally knocked on about 9,000 doors, he said (there are about 23,000 registered voters in his district).
“People care if you show up and meet them,” he said.
He sought to stay out of ideological debates and focus on what residents were worried about, primarily public safety, roads and homelessness. The number of unhoused residents has grown significantly in recent years from 793 in 2022 to 1,013 people in 2023.
“My opponent had been on the board almost four years and he had been on city council for eight years, which had some jurisdiction over the same things. And they had all gotten worse,” he said.
His affiliation with Bethel was a concern, he acknowledged, one he tried to address and alleviate. “I’m not speaking on stage and not this type of celebrity at Bethel. I just go there on a Sunday morning.”
View image in fullscreenA supporter of Donald Trump drives past Redding city hall, on 24 October 2020. Photograph: Luis Sinco/Los Angeles Times/Getty Images“One of the things I said is: ‘I’m not running to represent Bethel and so my job is not to defend Bethel’ and so when people would attack Bethel for things, I’d say OK, that’s fine. That’s actually not my priority here,” he said.
Strickland, who has described Bethel as a cult, said the choice put the community in a tough position, but that even in her Facebook group people seemed to be leaning toward Plummer. “For me Patrick Jones is much more dangerous.”
Plummer received the endorsement of Chamberlain’s publication, A News Cafe, drawing backlash from some readers who started referring to the outlet as Bethel Cafe.
“It was a tough call. I have a problem with Bethel on a lot of levels, but just kind of putting on your thinking cap sometimes the Bethel candidates were the best choice for the positions,” she said.
“Do we vote for Patrick Jones who is pushing guns and open carry? Or do we vote for Matt Plummer who is a Bethel member? He’s also articulate, educated and smart.”
And in the current political climate in the county, Chamberlain mused, few people would want to subject themselves to running for office. “The Bethel people are kind of impervious to it. It’s scriptural.”